An online trading platform connecting buyers, suppliers, fishers, and wholesalers of quality seafood.
Fast, intuitive, and user-friendly.
Transform the way you trade seafood.

SFMblue Icon - Diverse Range & Access
SFMblue Icon - SFM Interstate hubs

DIVERSE RANGE & ACCESS

SFM INTERSTATE HUBS

Easy and efficient procurement and
ordering tool for purchasing seafood.

Order and collect from an east coast hub near you. No need to source logistics from SFM Sydney when interstate.

SFMblue Icon - Tracking and Traceability
SFMBlue Icon - Easy Payment Options

TRACKING AND TRACEABILITY

EASY PAYMENT OPTIONS

Receive notifications on how your purchase is tracking and when it's available to collect.

A variety of convenient payment options available, including SFM Credit.

SFMblue Icon - Diverse Range & Access

DIVERSE RANGE & ACCESS

Easy and efficient procurement and ordering tool for purchasing seafood.

SFMblue Icon - SFM Interstate hubs

SFM INTERSTATE HUBS

Order and collect from an East Coast hub near you. No longer required to source logistics from SFM Sydney when interstate.

SFMblue Icon - Tracking and Traceability

TRACKING AND TRACEABILITY

Receive notifications on how your purchase is tracking and when it's available to collect.

SFMBlue Icon - Easy Payment Options

EASY PAYMENT OPTIONS

A variety of convenient payment options available, including SFM Credit.

Make the most of your time

SFMblue allows you to source the highest quality seafood anywhere, anytime.

With SFMblue’s powerful search function, you can find your favourite seafood categories, suppliers or species within seconds.

Easy to use.
Simple to navigate.
Purchase seafood anywhere, anytime.
A system built for the industry, by the industry.

SFMblue Buyer Interface - Product Search Screen

The ultimate procurement tool

With a fixed price marketplace, SFMblue allows you to source top quality seafood from leading suppliers across Australia and New Zealand, at a set price.

Purchase supply from anywhere with the SFMblue app.
Secure product at the set price: no negotiating or bidding required.

SFMblue Buyer Interface - Product Listing Screen

The ultimate procurement tool

Purchase product ahead of schedule. Engage with Australia’s leading aquaculture suppliers, securing supply for peak times, or every day, ahead of schedule.

Simply agree on a price and delivery date; SFMblue will manage the rest.

Simple. Hassle-free. Efficient.
No missed opportunities.
Complete visibility and updates throughout the process.
No chasing suppliers, funds, or supply.

SFMblue Buyer Interface - Prawn Product Listing

Can’t find it? Request it

Get the market to work for you! If you can’t find what you are looking for the platform, submit a Market Request.

Our registered suppliers will submit bids to supply you what you need, when you need it.

The best part? Because the arrangement is fully integrated with SFMblue’s platform, the quality assurance, payments, communication, and logistics are all covered too.

Easy, hassle-free process.
Expand your market and offering to customers.
Complete oversight throughout the process.
No more chasing suppliers, funds, or product.

SFMblue Buyer Interface - Market Request Screenshot

INTERESTED IN KNOWING MORE?

Schedule a demo with one of our
product specialists.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

READY TO JOIN SFMBLUE?
SELECT THE PLAN FOR YOU.

ESSENTIALS

Lorem ipsum dolor,
consectetur adipiscing.


Includes: Lorem ipsum
Includes: Lorem ipsum
Includes: Lorem ipsum


$000

Select Plan

ESSENTIALS

Lorem ipsum dolor sit amet,
consectetur adipiscing elit.


Includes: Lorem ipsum
Includes: Lorem ipsum
Includes: Lorem ipsum


$000

Select Plan

STANDARD

Lorem ipsum dolor,
consectetur adipiscing.


Includes: Lorem ipsum
Includes: Lorem ipsum
Includes: Lorem ipsum


$000

Select Plan

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut et magnaaliqua.

Name
Title
Company

FREQUENTLY ASKED QUESTIONS

What is SFMblue?
Navigation Icon - Plus Symbol
Why has SFM launched a digital trading platform?
Navigation Icon - Plus Symbol
Is this platform replacing the physical Dutch auction?
Navigation Icon - Plus Symbol
Navigation Icon - Plus Symbol
Who can join SFMblue?
Navigation Icon - Plus Symbol
Is the platform optimised for web and mobile?
Is SFMblue easy to use?
Navigation Icon - Plus Symbol
Does SFMblue integrate with other apps?
Navigation Icon - Plus Symbol
What methods of payment will be available?
Navigation Icon - Plus Symbol
Are rates and fees from SFM similar to the auction?
Navigation Icon - Plus Symbol

CONTACT DETAILS

Bank Street, Pyrmont NSW 2009

KEEP UP TO DATE WITH SFM NEWS

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.