buyer

SFM crates with rock lobster. SFMblue interface featured in image, showcasing the buyers purchase screen.

BuyerS

GET MORE FROM YOUR SEAFOOD BUYING WITH SFMblue

ACCESS MORE AUSTRALIAN & NEW ZEALAND SEAFOOD SUPPLIERS THAN EVER BEFORE

SFMblue is the only specialised trading platform connecting buyers and suppliers of the best quality fresh & frozen seafood nationwide, 24/7. Backed by the experience and reputation of Sydney Fish Market.

The Online Wholesale Seafood Market That Gives you more

  • More time saved on sourcing and delivery with a fast, intuitive solution
  • More choice and range, accessible to purchase 24/7
  • More opportunities for increasing margins and new methods to sell on stock
Features

Less Time Sourcing, More Time Selling

SFMblue allows you to source the highest quality seafood anywhere, anytime.

With an easy to use, yet powerful search function, you can find your customers favourite seafood categories, suppliers or species within seconds.

DATA - THE TOOL That Gives You More INSIGHT

Explore real-time statistics, pricing trends, and legacy trading data for the products you sell on SFMblue, through an effortless, convenient interface.

Your paid and outstanding payments have never been so simple to manage. You can even dive deeper into the numbers, reviewing key insights across a range of custom sale periods.

With SFMblue, you’re in complete control.

Get More For Your Customers

Can’t find what you need? Get the market to work for you by submitting a Market Request.

List the products you're trying to source, and our registered suppliers will submit bids to supply you what you need, where and when you need it, expanding your market offering at the click of a button.

No More Missed Opportunities

Engage with Australia’s leading aquaculture suppliers, securing supply for peak times, or every day, ahead of schedule.

Simply agree on a price and delivery date; SFMblue will manage the rest. Giving you the certainty to get what your customers need, when they need it.

Getting more from Sydney Fish Market

SFMblue is a system built for the seafood industry, by the seafood industry, meaning you’ll receive best-in-class product quality assurance, communications, logistics, and payment support from the expert team at Sydney Fish Market.

Giving you confidence that you'll be delivering the best for your business & customers.

Get More, Nationwide

With our network of wholesale seafood distribution hubs across the east coast, there's no need to source logistics from SFM Sydney when interstate.

And with the SFMblue Buyer app on your mobile, you can purchase, track order statuses, and manage logistics & delivery from anywhere in Australia, 24/7.
Features
Easy Sourcing

Less Time Sourcing, More Time Selling

SFMblue allows you to source the highest quality seafood anywhere, anytime.

With an easy to use, yet powerful search function, you can find your customers favourite seafood categories, suppliers or species within seconds.
Fixed Pricing

The Procurement Tool That Gives You More

With a fixed price marketplace, SFMblue allows you to source top quality seafood from leading suppliers across Australia and New Zealand, at a set price. No negotiating or bidding required.

As an easy and efficient seafood procurement and ordering tool, with a variety of convenient payment options available including SFM Credit, there's no more need for chasing suppliers, funds, or product.Providing you more certainty when it comes to your seafood procurement and distribution.
Market Requests

Get More For Your Customers

Can’t find what you need? Get the market to work for you by submitting a Market Request.

List what products you're trying to source and our registered suppliers will submit bids to supply you what you need, where you need it and when you need it; expanding your market offering at the click of a button.
Advanced Ordering

No More Missed Opportunities

Engage with Australia’s leading aquaculture suppliers, securing supply for peak times, or every day, ahead of schedule.

Simply agree on a price and delivery date; SFMblue will manage the rest. Giving you the certainty to get what your customers need, when they need it.
QA & Support

Getting more from Sydney Fish Market

As a system built for the seafood industry, by the seafood industry, you will receive the same product quality assurance, communications, logistics and payment support from the expert team at Sydney Fish Market.

Giving you confidence that you'll be delivering the best for your business & customers.
Access Nationwide

Get More, Nationwide

With our network of wholesale seafood distribution hubs across the east coast, there's no need to source logistics from SFM Sydney when interstate.

And with the SFMblue Buyer app on your mobile, you can purchase, track order status' and manage logistics & delivery from anywhere in Australia 24/7.

LARRY TSAVARAS

GENERAL MANAGER,
NORTHSIDE SEAFOOD
“SFMblue provides us with the ability to source more fresh locally caught seafood across Australia and New Zealand. It’s user-friendly, digital app helps supplement the existing supply Northside Seafood sources from the SFM weekday auction, 24 hours a day, 7 days a week.”
SFMblue Screenshot - Online video call 1 on 1 demonstration

want to find out more?

Find out how you can get more from SFMblue by registering for a free
1-on-1 demonstration. Provide your details via the link below and we’ll arrange a personal video call with the SFMblue team.