Expand your horizons with SFMblue, selling product via a fixed price marketplace on your terms.

Set the price you want, grade your product, and sell to wholesale & food service buyers across Australia at anytime of the day or night, 7 days a week.

It’s all fully integrated with SFMblue’s platform, providing you with the impartial quality control, payment assurance, interstate logistics and support expertise of Sydney Fish Market.

With technology that remembers your previous listings, re-listing product on SFMblue takes less than a minute.

But why list one by one? SFMblue features smart bulk upload capabilities, allowing large-volume suppliers to upload multiple listings in less than 4 steps.

And you can control when and where you receive order information, with our customisable, real-time notifications centre. Wether via SFMblue Seller App, email, SMS or WhatsApp© messages, SFMblue will become your smart trading assistant so you can focus on more for your business.

Explore real-time statistics, pricing trends, and legacy trading data on products you sell on SFMblue, through an effortless, convenient interface at your fingertips.

And when it come to your finances; your paid and outstanding payments have never been so simple to manage; while allowing you to go deeper into the numbers to review key insights across a range of custom sale periods.

With SFMblue, you’re in complete control of your seafood business.

Make your sale before you even dock. Pre-list product on SFMblue at a fixed price while in transit to SFM’s weekday auction.

If it hasn't sold before auction cut-off times, SFM will list it in the next auction.

Allowing you to maximise the opportunity for your fresh & frozen product.

Sell aquaculture product ahead of schedule. Connect with Australia’s leading wholesalers, securing sales for peak seasons, or everyday supply ahead of schedule.

Simply agree on a price and delivery date; SFMblue will manage the rest. Giving you the certainty to make a sale in advance.

Market request allows a buyer to request a specific product that isn’t currently listed.

If you can fulfil their request, simply submit a bid, and if the buyer accepts, confirm a date to supply the product at the agreed cost; connecting you with more new customers in the process.